The BreakfastFirst Campaign
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The BreakfastFirst Campaign is a three year initiative to help California's students reach their full potential and California's schools maximize available federal resources by strengthening school breakfast programs.
BreakfastFirst Goals
The BreakfastFirst Campaign will tackle issues of access, participation, and nutritional quality in the School Breakfast Program throughout California. The campaign aims to ensure that all students are served optimally nutritious breakfasts through innovative models such as Classroom Breakfast and Second Chance Breakfast. These models are known to dramatically increase participation, bringing the benefits of school breakfast to the maximum number of students.
To most effectively utilize resources, the first phase of the campaign will primarily focus on ten school districts strategically selected for their large numbers of low-income students who are not participating in the School Breakfast Program. Working to strengthen breakfast programs in these school districts is an efficient means of supporting the greatest number of students possible. Best practices and lessons learned from the critical first phase will be disseminated to school districts throughout the state as the campaign progresses.
BreakfastFirst Strategies
Implementing innovative breakfast programs requires cooperation throughout the entire school community, including teachers, administrators, school food services personnel, nurses, custodial staff, parents, students, and others. To that end the campaign strives to engage key stakeholders at the state and local levels who will champion the goals of BreakfastFirst.